EARY

Wear a story wherever you go.

EARY is part of the beHulda range — a collection of open-ended material resources designed in Iceland and lovingly crafted in the foothills of the Himalayas within a Fairtrade community.

Made from soft felt, EARY is more than just a hat — it’s a playful prompt for roleplay and open-ended storytelling. It might become an explorer’s cap, an elf’s hood, or a crown for a woodland king — its purpose is shaped entirely by a child’s imagination.

The beHulda philosophy is simple yet profound:

“leave the children to discover and use them how they will.”

There are no rules, only possibilities. Each piece in this range is chosen for its durability and timeless design, with families and nurseries still using them many years later.

Give children the freedom to create, explore, and imagine — EARY will follow them through every adventure they invent.